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#Google my business optimization 2019 how to#

The Google My Business messaging app lets you respond to messages from customers who find your business listing on Google. Google provides insights into how well your Google Posts perform.Google Posts last for only about 6 days and then they’ll expire.First 100 characters (or fewer) of the Post appear in the business’ Knowledge Panel.Include an image, copy, a Call To Action (CTA) and a URL that links to a landing page or your website. You can share educational content that appears directly in Google Search inside your business’s Knowledge Graph. Ask people to share photos, videos, and answer questions about your business. You can also add to this content by crowdsourcing information about your business. Google My Business recommends you upload a profile photo, cover photo, and even a video to showcase your business. A Synup study found, “Listings with photos are 2x as likely to be considered reputable and get 35% more clicks.” Here are the extra key things you can and should do to optimize your Google business listing: GMB Profile PictureĮvery listing should have a profile photo. However, to get the maximum value from Google My Business, you need to take advantage of the extra features GMB offers.

Making sure all of your basic business listing information is accurate and consistent across the internet may be enough to get some leads. Choose the least number of categories it takes to describe your core business.Don’t add multiple categories to list all of your products and services.Choose a primary category that describes your business as a whole.Keep in mind these Google recommendations: It will also have a negative impact on your ability to rank in Google’s local results. Just make sure the categories you choose are truly relevant to your business as it is against Google terms to use irrelevant ones. The more relevant categories you choose, the better your chances of getting your business information in front of prospects. This is important for improving your rankings.

#Google my business optimization 2019 how to#

When you set up your new Google My Business listing, you’ll choose how to categorize the business. OPTIMIZING YOUR GOOGLE BUSINESS LISTING Add Relevant Categories (Google, 2018)Īccording to Moz, the top-ranking factors for organic local SEO are:

50% who conduct local searches using mobile phones visit the store within one day.

72% conducting a local search visit a store within 5 miles of their location.

82% of consumers conduct searches on a smartphone add the words “near me.” (Search Engine Land, 2018).

But GMB listings have been shown to be a local search ranking factor. Just having a Google My Business listing doesn’t necessarily guarantee you will rank in Google search results. Many business owners have not taken advantage of GMB and this will give you an edge on your local competition that has failed to do so. Local search engine optimization is about providing Google with the information needed to determine that your business is the most nearby and relevant product or service. If you need help Contact PrimeView and we can help you with your Google My Business setup. Also, make sure your info is updated when changes are made. Inconsistencies in your information will negatively impact search ranking. Make sure all of your basic business listing information (NAP, business description, map location, hours, etc.) is correct and exactly the same as in any other business listings. The first step in implementing a local search engine optimization plan using GMB is to claim and verify your local business. If you haven’t set yours up yet, you should.

Add a custom website URL about your business.

Use Google My Business for your local SEO strategy.

See how your customers are landing on your website.

Capture user-generated content like photos and videos.

Use reviews to connect with potential customers and manage your reputation.

Manage, index, and display important business information.

Google My Business profiles stand above other directories as your listing can be very detailed, and the information Google outputs go to a variety of places with high visibility. When users are searching for your business or a comparable one using local keywords, GMB shows your business profile on Google Search or Maps. With it, you can do many things that will support local SEO and get you noticed on the 1st page of the SERPS. Google My Business (GMB) is a simple-to-use business directory. Liefer II | Posted: July 19th, 2019 | Updated: July 26th, 2022